I oversaw the entire product lifecycle, merging creative vision with operational execution. On the creative side, I led the art direction and clothing design using the Adobe Suite, ensuring a cohesive visual identity. On the business side, I conducted market studies to refine our positioning, managed relationships with suppliers, and orchestrated sales channels. I also handled the brand's communication strategy and content creation, directly engaging with our audience while managing the day-to-day logistics of receiving, processing, and shipping orders.